Our soft, comfortable clothing allows your child to feel at ease while they connect with you. All our clothing is designed to make it easier for them to move around and focus on bonding without distractions or discomfort. When they feel physically comfortable, they can fully engage emotionally, enhancing meaningful moments with you as you build security, trust and support their emotional development.
More children than ever find tags irritating, uncomfortable and distracting, especially those with sensory processing disorders like autism and ADHD or skin sensitivities like eczema.
Cutting out tags and labels at home leaves behind a bundle of scratchy stubs on the seam - so we developed a completely tagless brand of everyday basics, eliminating this problem for millions of parents!
Going 'tagless' was just the beginning - we also only use premium, super-soft thread on all necklines, waistlines and internal seams and the highest quality fabrics to maintain the shape, colour-fastness and lifespan of every garment, wash after wash after wash.
Our sustainably-sourced bamboo children’s clothing and natural cotton children's clothes, are quickly becoming every child's choice for everyday comfort and every parent's choice for everyday luxury.