In recent years, fast fashion has become a ubiquitous term in the fashion industry, referring to the rapid production of inexpensive clothing that mirrors the latest runway trends. While it offers consumers access to stylish garments at a fraction of the cost, the consequences of this phenomenon are far-reaching and often devastating. This article explores the myriad perils of fast fashion, from environmental damage to ethical concerns.
Environmental Impact
One of the most significant consequences of fast fashion is its detrimental impact on the environment. The fast fashion industry is one of the worst contributors to pollution and waste:
Water Consumption: The production of clothing requires vast amounts of water. For instance, it takes approximately 2,700 litres of water to produce a single cotton t-shirt—enough to meet the drinking needs of one person for nearly three years. This excessive water use depletes local water sources and affects communities worldwide.
Chemical Pollution: The dyeing and finishing processes for fabrics involve toxic chemicals, many of which are discharged into water bodies without adequate treatment. This not only contaminates water supplies but also poses health risks to local populations and wildlife.
Waste Generation: Fast fashion encourages a culture of disposability. According to estimates, more than 92 million tons of textile waste is generated globally each year. Much of this ends up in landfills, where it can take decades, if not centuries, to decompose. The sheer volume of discarded clothing further strains our already burdened waste management systems.
In wildly unsurprising news: when SHEIN recently released its 2023 sustainability report, it revealed that the brand has reached record-high emissions. In fact, the brand officially has the HIGHEST emissions of any brand in fashion. As ‘Brands of Fashion’ reported, these new numbers show that SHEIN now produces more emissions than Inditex, the company behind Zara, Bershka, Pull&Bear, and others.
Ethical Concerns
Beyond environmental issues, fast fashion raises serious ethical questions, particularly regarding labour practices:
Exploitation of Workers: Many fast fashion brands outsource production to countries with lax labour laws, where workers often face poor working conditions, long hours, and low wages. Reports of sweatshops and child labour remain prevalent, with workers producing garments for major brands under exploitative conditions.
Lack of Transparency: Fast fashion companies frequently lack transparency in their supply chains, making it difficult for consumers to know the origins of their clothing. This obscurity can perpetuate unethical practices, as companies prioritise profit over the welfare of their workers.
Exploiting small businesses and design studios: Complaints regarding counterfeiting, theft of trade secrets and infringement of intellectual property (IP) against fast-fashion businesses like TEMU and SHEIN are commonplace. Smaller brands (like Baby Todd & Co.) can struggle as offering fair pay, using lower-impact materials and pursuing higher quality products naturally cost more.
Another fast fashion brand, Boohoo is known for its ‘trendy’, low-cost (low-quality) garments - as well as making headlines for its questionable practices. For example: in 2019, a report published by the Environmental Audit Committee named Boohoo one of the least sustainable fashion brands in the UK. In 2020, allegations emerged about worker exploitation by Boohoo suppliers in both Leicester and Pakistan. Clearly, Boohoo, and ‘fast-fashion’ in general, has a long history of issues, all of which raise the very important question: Why do we continue to support the fast-fashion industry?
Social Implications
The rise of fast fashion has broader social implications that harm communities and societal structures:
Consumer Culture: Fast fashion promotes a throwaway culture, encouraging consumers to buy more and value clothing less. This mindset fosters overconsumption, leading to a never-ending cycle of buying, wearing, and discarding.
Mental Health Issues: The constant bombardment of trends and the pressure to keep up can contribute to mental health issues, particularly among young consumers. The desire to fit in or stand out through fashion can lead to anxiety and self-esteem issues.
Alternatives to Fast Fashion
Despite the challenges posed by fast fashion, there are viable alternatives that promote sustainability and ethical practices:
Sustainable Fashion: Brands that focus on sustainability prioritise ethical sourcing, eco-friendly materials, and transparent supply chains. Supporting these companies can help reduce the environmental impact of the fashion industry as products produced by these smaller, more ethical businesses are typically designed with longevity in mind.
Second-Hand Shopping: Thrift stores, consignment shops, and online resale platforms offer a more sustainable way to shop. Purchasing second-hand clothing extends the life of garments and reduces the demand for new production.
Capsule Wardrobes: Adopting a capsule wardrobe approach encourages mindful consumption. By curating a collection of versatile, high-quality pieces suitable for trans-seasonal use, consumers can reduce their overall clothing purchases and cultivate a more intentional style.
The Fabric can be an Indicator
One fabric appearing more and more in the marketplace is ‘Viscose’ which is made from cellulose derived from wood pulp. Does that make Viscose more sustainable? Not at all.
Viscose production is tied to issues like heavy chemical use and deforestation impacting people, the planet, and animal habitats.
Consequently, Baby Todd & Co. invest heavily in developing a range of bamboo garments, collaborating with small, trusted suppliers to source raw materials from sustainable practices and eco-friendly re-forestation models.
Choose your fabric wisely, it can make a huge difference.
Conclusion
The real costs of fast fashion are many - Fast fashion may offer immediate gratification through trendy and affordable clothing, but the long-term consequences are far too great to ignore. From environmental degradation to ethical violations, the perils of fast fashion are significant and complex.
As consumers, we have the power to demand change by supporting sustainable practices and ethical brands. By making informed choices, we can help reshape the fashion industry into a more responsible and equitable space for all.